Squire Marketing
Turn Google Ad Grants and SEO into real donations, inquiries, and partnerships using high-intent search strategy and conversion tracking. Trusted by the WHO Foundation, MPP, GPEI and Unitaid.
Specialist Digital Growth for NGOs
Google Ad Grant Management
and SEO for NGOs and Charities
Turn Google Ad Grants and SEO into real donations, enquiries and partnerships using high-intent search strategy and conversion tracking. Trusted by WHO Foundation, MPP, GPEI and TAG.
Squire Marketing specialises in Google Ad Grant management and SEO for Swiss, Brussels and UK NGOs. I optimise your website and campaigns to improve ad rank, attract the right search intent, and build clear conversion tracking so you can see exactly what drives impact across donations, enquiries and partnerships.
Who is Squire Marketing for?
I work with organisations that do good but do not have the time or in-house skills to get the best out of Google & Bing.
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Charities and NGOs that want more of the right people reading their reports, stories and campaign pages
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Teams using the Google Ad Grant who want it to support key goals such as donations, sign-ups or campaign awareness, not just clicks
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Organisations that want a steady rise in individual giving – one-off donations, regular givers or event registrations
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Programmes or leadership teams that need to reach potential partners, funders or philanthropy contacts with clear, targeted messaging
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Communications and fundraising teams that want simple, board-ready reports that show what is working and where to focus next
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Leaders who need a trusted person to optimise content for their audiences, improve Google visibility and measure real results against their strategy
Strategy for Success
I first learn your organisation, audiences and existing content, then use a three step strategy to align your website, Google Ad Grant management of campaigns and tracking so you reach the right people and can clearly observe Return on Investment.
01
Optimise page foundation
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Check content, structure and language match what your audiences search for
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Review locations, page speed and SEO•
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Suggest simple fixes so visitors quickly understand who you are and what to do next
02
Build Google Grant campaigns
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Organise keywords and locations around your real goals
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Write clear messaging, headlines and descriptions
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Use call-outs and extensions to highlight your most important services and actions
03
Measure what matters
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Use tools like Google Tag Manager and GA4 to track key actions
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Feed accurate conversion data back into Google so the Ad Grant algorithm learns who is most likely to support you
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Make sure tracking, cookie banners and consent are set up in line with GDPR
Achieved Results
300-500%
increase in engaged users over two years
55%
increase in average session duration
Conversions
1300+
2000+
Conversions in a single year and over two years via Google Ad Grants
Example Types of Key event
Donations
Newsletter Sign-ups
Partnerships
Key PDF & Resource downloads
Pricing
1
Single Campaign Build
Perfect for charities launching their first Google Ad Grant campaign or testing a new initiative.
Includes audience and keyword research, one high-intent search campaign, conversion-focused ad copy, landing page SEO alignment, and full conversion tracking setup. Built to drive qualified enquiries, sign-ups, or donations.
5% launch discount available until 28 February 2026.
EUR available on request
2
3 Campaign Build
Ideal for charities ready to scale visibility and fully utilise their Google Ad Grant.
Includes deeper audience research, three structured campaigns, keyword segmentation, ad testing, landing page SEO optimisation per campaign, and full conversion tracking. Designed to improve ad rank, reduce wasted spend, and grow consistent results.
10% multi-campaign discount available until 28 February 2026.
EUR available on request
3
Ongoing Growth & Optimisation
Monthly optimisation to continuously improve performance once first campaigns are live.
Includes search term refinement, negative keyword management, ad testing, landing page SEO improvements, conversion optimisation, new campaigns, reporting, and strategic recommendations.
5% launch discount available until 28 February 2026.
EUR available on request